Effect

LADOR Ash Silver Shampoo is a toning shampoo for blonde, lightened and bleached hair that helps neutralize unwanted yellow tones and keep cool, ashy or silver shades looking fresh for longer. It is especially useful between color appointments, when blonde hair starts to look warmer and lose its clean tone.

The pigments in the formula help correct unwanted warm undertones, while the slightly acidic pH makes the shampoo more comfortable for hair that has become drier or rougher after bleaching and coloring.

To make cleansing gentler on the lengths, the formula is enriched with hydrolyzed keratin, collagen, extensin and proteins from potato, rice, corn and soy. They help support the strength of damaged hair, soften it and leave the surface feeling smoother.

Panthenol and allantoin help maintain moisture and comfort during cleansing. After use, the hair looks more polished and shiny, while the cool tone appears cleaner and more defined.

Suitable for: blonde, lightened, bleached, grey and cool-toned color-treated hair, especially when yellow or warm undertones appear quickly.

Key Benefits

• helps neutralize unwanted yellow tones;

• supports cool, ashy and silver shades;

• helps keep the color looking cleaner between salon visits;

• cleanses the scalp and hair;

• softens dry and damaged lengths;

• helps maintain smoothness and shine;

• contains a complex of hydrolyzed proteins;

• formula tested for primary skin irritation.

Active Ingredients

Toning Pigments - help correct unwanted yellow and warm tones and maintain a cooler hair shade.

Hydrolyzed Keratin, Collagen and Extensin - help support the strength of damaged hair, soften it and smooth the surface.

Hydrolyzed Potato, Rice, Corn and Soy Proteins - complement the protein care, help reduce dryness and support hair elasticity.

Panthenol and Allantoin - help maintain moisture, softness and comfort during cleansing.

How to Use

Put on gloves. Lather a small amount of shampoo in your palms, apply to the wet scalp and massage gently. Distribute the foam through the lengths, paying extra attention to areas with unwanted yellow tones.

Leave on for about 3 minutes, checking the shade as it develops, then rinse thoroughly with warm water.

Do not leave the product on for too long, as the hair may develop a noticeable greyish tint.

Fragrance

A fresh fruity-floral-musky fragrance. It opens with orange, mandarin and peach, followed by rose, jasmine and ylang-ylang, with white musk, sandalwood and amber in the base.

Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl betaine, Lauramide DEA, Sodium Lauroyl Methylaminopropionate, Glycol Distearate, Alcohol, Butylene Glycol, Sodium Chloride, Allantoin, Panthenol, Hydrolyzed Potato Protein, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Extensin, Hydrolyzed Keratin, Hydrolyzed Collagen, Hydrolyzed Soy Protein, Phenoxyethanol, Citric Acid, 1,2-Hexanediol, Polyquaternium-7, Polyquaternium-10, Disodium EDTA, Sodium Citrate, Sodium Benzoate, CI 56059, Basic Yellow 87, CI 12250, Basic Red 51, Fragrance, Hexyl Cinnamal, Citronellol, Alpha-Isomethyl Ionone.